Green Your Gig: Sustainable Event Planning
Planning an event and want to save the planet while you’re at it? Here’s how to go green without turning into a tree hugger (unless you want to, then hug away!). First up, choose a venue that screams, “I love the Earth!” Look for resorts and hotels that prioritize sustainability. Ensure they have energy-efficient lighting […]
The Role of Design in Creating Memorable Events
There is a paradigm shift in how people perceive design and art, even though there is often a gap between how a designer or agency thinks and how the client receives it. However, too much emphasis is sometimes placed on how we sell it or weave a story around it. More than the design itself, […]
Effective Marketing Strategies in the Event Industry
Marketing within the event industry has evolved significantly, offering brands unique opportunities to achieve their brand metrics. Events serve as powerful platforms for brand launches, enhancing top-of-mind recall, building brand equity, increasing market share, and solidifying brand positioning. This article delves into effective marketing strategies that enable brands to achieve these metrics, highlighting the transformation […]
Role of Emerging Tech in MICE Events
The events industry, especially in the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, is undergoing a major shift. AI-powered apps like ChatGPT, Midjourney, and others are revolutionizing how events are planned, executed, and experienced. These technologies are not only elevating the attendee experience but also making event agencies more efficient and relevant in today’s competitive […]
The Art of Delegation: Trust as the Key to Success
In the dynamic world of event management, where every detail matters and timelines are tight, the ability to delegate effectively can make or break the success of an event. At the heart of successful delegation lies a simple yet profound principle: trust. Over the years, I’ve discovered that by instilling trust in my team and […]
Navigating the Maze: Challenges and Solutions in Large-Scale Event Planning
Planning a large-scale event is akin to orchestrating a symphony. Its complex because you need to look at the world view at one end and an backend detailing to deliver the envisioned world view. Breaking every element which align perfectly to create a memorable experience. Here’s a look at some common challenges faced in large-scale […]