Razorpay FTX 2024

September 2024

The Ask:

As the flagship fintech conference of Razorpay, Razorpay FTX brings together industry leaders, innovators, and disruptors to celebrate milestones, exchange insights, and showcase the latest advancements in fintech. Razorpay sought a visually captivating and futuristic event environment that would embody the spirit of innovation, attract thousands of attendees, and align with their mission to empower businesses in managing financial operations more effectively.

Our Solution:

BrandAid Events executed a bold, futuristic design concept at Lalit Ashok in Bangalore, transforming the venue into a dynamic space that matched Razorpay’s vision. Neon elements and sleek, modern booth designs set a forward-thinking tone, delivering an immersive experience for conference-goers. Working in close collaboration with four production companies and a dedicated crew of 150+ professionals, we orchestrated a seamless setup within a tight 36-hour timeframe, ensuring every element reflected Razorpay’s innovative approach.

The conference featured a diverse lineup of keynote speakersmasterclassesfireside chats, and awards, offering thousands of attendees a space to connect, learn, and gain valuable insights from industry experts. Razorpay FTX successfully conveyed the company’s mission to drive efficiency in financial management, fostering an environment of learning and networking for fintech professionals.

Event Highlights:

  • 150+ Professionals On-Site, working non-stop for a flawless setup within 36 hours.
  • Neon and Futuristic Design Elements, reflecting Razorpay’s innovative vision.
  • Four Production Companies collaborating to deliver a seamless experience.
  • Lalit Ashok Venue, transformed into a modern fintech showcase space.

    Results:

    Razorpay FTX was a standout event, offering an interactive and visually impactful experience that resonated with the fintech community. The high-energy atmosphere, coupled with cutting-edge booth designs and engaging sessions, highlighted Razorpay’s commitment to leading fintech innovation. Attendees left with new insights, connections, and an enhanced perspective on the future of financial technology.