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Roche Polaris 2023

  • Location: Dubai, UAE

May 2023

The Ask:

Roche tasked us with producing their annual flagship internal event, Roche Polaris, for the sales and marketing team. The event focused on reflecting on the year gone by and preparing for the year ahead. Roche required a dynamic event setup that could transform overnight to accommodate multiple themes and experiences throughout the day.

Our Solution:

BrandAid Events delivered a fully immersive event experience, ensuring the seamless transition between different themes in a single day. Working overnight, we transformed the look and feel of the venue at Le Meridien Dubai using a stunning 130+ foot LED wall and innovative production techniques. With over 1500+ man hours of production, we successfully created an engaging and memorable experience for over 225+ attendees.

Event Highlights:

  • 225+ Attendeesfrom Roche’s sales and marketing teams.
  • 130+ Foot LED Wall, creating a dynamic and captivating visual environment.
  • 1500+ Man Hours of Production, ensuring a flawless and swift transformation of the venue.
  • Le Meridien Dubai, a premier location for this prestigious internal event.

    Results:

    The Roche Polaris 2023 event was a resounding success, with the ability to seamlessly switch between themes, creating a unique and engaging experience for the entire Roche team. The event not only celebrated past achievements but also inspired the team for the challenges and goals in the year ahead.