The Ask:
Puma, as part of Usain Bolt’s global tour, sought to host an unforgettable event in Bangalore that would bring together sports icons and the public in a high-energy, interactive experience. The event was to center around a unique 6-on-6 cricket match featuring Usain Bolt and Indian cricket legends like Yuvraj Singh and Harbhajan Singh. Puma wanted the event to be accessible to a wide audience while also creating media buzz both locally and internationally.
Our Solution:
BrandAid Events conceptualized and executed a high-energy, large-scale event at Chinnaswamy Stadium, transforming it into the perfect stage for a celebrity cricket match and media spectacle. With 4500+ man hours of production, we ensured seamless execution, coordinating multiple elements such as the participation of 30 government schools, an exclusive press conference at ITC Gardenia, and appearances by key sports figures. The event drew over 15,000 attendees and included 100+ international media delegates, amplifying Puma’s brand message globally. Ajay Jadeja was the celebrity MC for the event, adding to the excitement.